No ke aha i hōʻike ʻia ʻo Lane Bryant's Body-Positive Ad Ashley Graham e hōʻole ʻia e nā pūnaewele TV?
Anter
Ua hoʻokuʻu wale ʻo Lane Bryant i kahi pāʻoihana kino-pos hou e hiki ʻole ke loaʻa ka manawa e lele ai. Wahi a Kanaka, He rep no ka brand i ʻōlelo ʻia ua hōʻole ʻia e nā pūnaewele lehulehu, me ka NBC a me ABC, no ka mea i manaʻo ʻia ʻo ia ka "huhū loa no ka TV."
He ʻāpana ka hoʻolaha o ka hoʻolaha hou #ThisBody a Lane Bryant-i manaʻo ʻia e hoʻolauleʻa i nā wahine o nā ʻano like ʻole a me nā nui-a me nā hiʻohiʻona curvy hōkū, me Ashley Graham, nāna i hana i ka mōʻaukala ma ke ʻano he ʻekolu. Hōʻikeʻike haʻuki Uhi i na kaikamahine Puka Swimsuit. Ma ka pāʻoihana, ʻike ʻia ʻo Graham i ka pahu kickboxing, i loko o ka lole komo, e hoʻoluliluli ana i nā jeans o ka brand, a me ka hoʻoheheʻe ʻana me nā kumu hoʻohālike ʻē aʻe. Hōʻike ʻia kekahi kumu hoʻohālike i ka hoʻolaha ʻana i ka hānai. (E heluhelu i kā Graham e ʻōlelo ai e pili ana i ka hoʻopaʻapaʻa kumu hoʻohālike 'plus-size' vs. 'curvy'.)
ʻAʻole e makaʻu, ʻo tweet ʻo Lane Bryant i kā mākou ʻoihana kālepa i hiki ai iā ʻoe ke nānā iki iā ʻoe iho:
"He hoʻolauleʻa maoli ia no nā wahine o nā ʻano nui a pau e hana ana i ka mea e nani ai lākou, inā paha ʻo ka hānai ʻana i kā lākou keiki hānau hou, ka hoʻomāliʻi ʻana i ko lākou kino i ke ʻano a lākou e ʻike ai he kūpono, e wāwahi ana i nā pale a puni a ʻo wai lākou a makemake paha!" Ua haʻi ʻo ka Lane Bryant rep Kanaka.
He aha nā ʻōlelo a nā pūnaewele? ʻAe, haʻi ʻia kahi ʻelele no NBC Kanaka, "Ma ke ʻāpana o ke kaʻina hana maʻamau o ka hoʻolaha ʻana, ua loiloi mākou i kahi ʻokiʻoki o ka hoʻolaha a noi aku i nā hoʻoponopono liʻiliʻi e kūlike me nā kulekele lawehala hoʻolaha. ʻAʻole i hōʻole ʻia kēia hoʻolaha a ua ʻoluʻolu mākou i ka hana hou."
No laila, ʻaʻole naʻe ka jure i ka ʻike ʻana i kēia pāʻoihana ma kā mākou TV, akā me ka laki, e nānā koke mākou i kēia pāʻoihana ma mua a ma hope o kēlā mau pāʻoihana "steamy" ʻo Victoria's Secret.