Ke paio nei ka Maka Akau no ke Kaulike ma ka Imi Iwaho me keia Hoomua Kamahao

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I nā mea āpau, pono ke ao holoʻokoʻa a hiki i nā kānaka āpau, ʻeā? Akā ʻo ka ʻoiaʻiʻo, ʻaʻole like ka māhele ʻana o nā pōmaikaʻi o waho ma muli o ka lāhui, ka makahiki, ke kūlana socioeconomic, a me nā mea ʻē aʻe ma waho o kou mana. I mea e kōkua ai i ke alahaka i kēia hakahaka, Ke hoʻomaka nei ka North Face Reset Normal, kahi hana hou honua i hoʻolaʻa ʻia no ka hoʻonui ʻana i ka like i ka ʻimi kūwaho.

Ma ke ʻano he ʻāpana o ka hana, ua hana ka brand i ka Explore Fund Council, kahi hui honua e hui pū ana me nā poʻe loea like ʻole i nā ʻano leʻaleʻa, nā haʻawina, a me waho e noʻonoʻo a hoʻokō i nā hopena scalable e kōkua i ke kākoʻo ʻana i ke ʻano like i ke ʻano.

I ka hoʻomaka ʻana, hui pū ka launa me Lena Waithe, kahi kākau kākau lima lanakila a Emmy Award, a me Jimmy Chin, he alakaʻi a me ka mea ʻālapa ākea / mea piʻi honua me The North Face. (E ʻike paha ʻoe iā Chin mai ka wikiō a Brie Larson e pili ana i ka lanakila ʻana i kahi mauna 14,000 kapuaʻi.)

Ua ʻōlelo ʻo Waithe, ʻo ia ka mea i hoʻolaʻa i kāna ʻoihana i ka hoʻoikaika ʻana i nā mea pena kiʻi ʻaʻole i hōʻike ʻia ma o kāna hui hana ʻo Hillman Grad, ʻōlelo ʻo ka ʻike ʻana i waho he pono kanaka. "ʻO ke ala maoli e ʻike ai i ka loli i ke kōkua ʻana e hana iā ia iho," i ʻōlelo ʻo ia i loko o kahi ʻōlelo. "ʻOliʻoli wau e hana pū me The North Face a me nā lālā a pau o ka Explore Fund Council no laila hiki i kā mākou mau manaʻo hui ke kōkua i ka hoʻololi ʻana i waho a hoʻolilo iā ia i wahi kūlike no nā mea āpau."

Ua ʻae ʻo Chin, me ka hoʻohui ʻana ʻo ka ʻimi ʻana he "kumu mau o ka positivity" i kona ola - kahi āna e makemake ai e ʻike nā kānaka a pau. "Ke manaʻoʻiʻo maoli nei au he ʻāpana ia o ka mea e hana ai mākou a pau, a hiki i ka ʻimi ʻana ke hui pū i nā poʻe a hoʻololi i nā ola," wahi āna. "ʻAʻole i loaʻa i nā kānaka a pau ka loaʻa like a i ʻole ka manawa kūpono no ka huakaʻi ʻana i waho. He pilikia kēia aʻu e hauʻoli nei e lawe pū me The North Face a me nā lālā ʻē aʻe o ka Explore Fund Council." (Pili: Nā ʻaoʻao ʻepekema i kākoʻo ʻia me nā kūlohelohe e hoʻonui ai i kou olakino)

I nā mahina e hiki mai ana, e hana ʻo Waithe a me Chin me nā mea hana hou ʻē aʻe, nā loea ʻepekema, a me nā hoa ʻoihana kūwaho e hoʻomohala i nā manaʻo e hāpai i ka like i ka ʻimi kūwaho. ʻO kā lākou aʻo ʻana a me nā ʻōlelo aʻoaʻo e alakaʻi ai i ka North Face i ka hoʻomohala ʻana, koho, a me nā hui kālā o ka māka ma o kāna Fund Fund. Hoʻolālā ka North Face e hāʻawi i $ 7 miliona i nā hui ʻōlelo a ka Explore Fund Council, e like me ka brand. (E pili ana: Pehea e hiki ai i ka Hiking ke kōkua me ke kaumaha)

I kēia manawa, ʻekolu manawa ʻoi aku ka nui o nā kaiāulu o ke kala ma mua o nā kaiāulu keʻokeʻo e noho i nā wahi i hoʻonele ʻia, e like me kahi hōʻike hou mai ka Center for American Progress. A, i ka manawa o keia poe hana ʻimi a mākaʻikaʻi, alo pinepine lākou i ka hoʻokalakiko. Nānā hihia: ʻo Ahmaud Arbery, ka mea i pepehi ʻia i ka wā e jogging ana i kona kaiāulu; ʻO Christian Cooper, ka mea i hoʻopiʻi wahaheʻe ʻia no ka hana kolohe ke hana manu wale nei ma Central Park; ʻO Vauhxx Booker, ka mea i hōʻeha ʻia i ka hoʻāʻo ʻana i kahi lynch ʻoiai ʻo ia e huakaʻi hele ana me kāna mau hoaaloha. He aha hou aʻe, ua hoʻomanawanui ka poʻe ʻōiwi i nā kenekulia o ka neʻe ʻana mai ko lākou ʻāina a me ka luku hōʻino ʻana i nā kumuwaiwai i lilo i ʻāpana nui o kā lākou hoʻoilina.

ʻO kēia mau hanana, a me nā mea ʻē aʻe he nui, i hoʻopilikia ʻia i ka ʻike ʻana o nā kaiāulu o ke kala i waho. No nā poʻe he nui loa, ua lilo ka waho i wahi palekana a me kahi makemake ʻole ʻia. ʻAʻole ʻike wale ka North Face i kēlā like ʻole, akā ke hana ikaika nei nō hoʻi e hoʻololi i kēia mau kūlana. (Pili: No ke aha e pono ai nā pono o ke olakino e lilo i ʻāpana o ke kamaʻilio e pili ana i ka hoʻokalakiko)

"No nā makahiki he ʻumi, ke hana nei mākou e hoʻonohonoho hou i nā ālai i ka ʻimi noiʻi a e maʻalahi ai ia no nā mea āpau ma o kā mākou Discover Fund," ʻo Steve Lesnard, pelekikena hope o ke kūʻai aku ʻana a me ka huahana no The North Face, i kaʻana like i loko o kahi ʻōlelo. "Akā ua hōʻoia ʻo 2020 pono mākou e hoʻonui wikiwiki i kēlā hana a hana pū me kahi kaiāulu ākea e kōkua iā mākou e hana pēlā. Manaʻo wau e kōkua ka Explority Fund Council iā mākou e hānai i kahi wā hou, kaulike no ka ʻoihana kūwaho."

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