ʻO Patagonia hoʻohiki e hāʻawi manawaleʻa i ka 100% o ke kūʻai aku i ka Pōʻalima ʻEleʻele i nā Manaʻo Manaʻo Kaiāulu

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Ke ʻoluʻolu nei ʻo Patagonia me ka naʻau o ka lā nui i kēia makahiki a me ka hāʻawi ʻana he 100 pākēneka o kāna kūʻai Pōʻalimaʻeleʻele honua i nā hui aloha kaiāulu e hakakā ana e pale i nā kumuwaiwai kūlohelohe o ka honua. Ua wehewehe ʻo CEO ʻo Patagonia ʻo Rose Marcarioa i loko o kahi moʻomanaʻo pūnaewele i manaʻo ʻia $ 2 miliona e hele i nā hui e "hana ana i nā kaiāulu kūloko e pale i ko mākou ea, ka wai, a me ka lepo no nā hanauna e hiki mai ana." Hoʻopili kēia i kahi koho o nā hui 800 ma US a ma ka honua.

"He mau pūʻulu liʻiliʻi kēia, underfunded pinepine a ma lalo o ka radar, e hana nei ma nā laina mua," hoʻomau ʻo Marcarioa. "ʻO ke kākoʻo a mākou e hāʻawi aku ai ka mea nui i kēia manawa ma mua o ka wā."

ʻAʻole neʻe loa kēia neʻe ʻana o ka lepa lole waho, e hāʻawi nei i ka 1 pakeneka o kāna kūʻai aku i kēlā me kēia lā i nā hui kaiapuni. Wahi a CNN, ua hiki mai ka makana makahiki o ka brand i ke aloha i $7.1 miliona i kēia makahiki i hala.

ʻO kēlā i ʻōlelo, he nui nā koho balota o kēia makahiki me kāna hoʻoholo e lawe i kahi ʻoki uku nui loa. "Ua puka mai ka manaʻo mai kahi hālāwai kūkākūkā e like me ka manaʻo o ka hui pehea e pane ai i ka hopena o ke koho pelekikena," wahi a Marcarioa. "Ma ke ʻano he ala e mālama ai i nā loli a me nā pilikia e pili ana i ko mākou ea, ka wai a me ka lepo o ka manaʻo, ua manaʻo mākou he mea nui e hele i mua a hoʻohui i nā mea kūʻai aku he nui, e makemake nei i nā wahi hihiu, me ka poʻe e hakakā luhi nei e pale aku iā lākou. pili nā ʻōlelo hoʻoweliweli i ke alo o kā mākou Honua i nā poʻe o kēlā me kēia kālai'āina, o kēlā me kēia lāhui kanaka, i kēlā me kēia wahi o ka ʻāina, "hoʻopau ʻo ia. "Ke kū nei mākou a pau i ka pōmaikaʻi mai kahi nohona olakino." ʻOiaʻiʻo.

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