Aia kēia mea hoʻomaʻemaʻe hoʻomaʻemaʻe i ka ʻoihana e hana i ka ʻoihana nani

Anter

• ʻO nā koho nani maʻemaʻe kiʻekiʻe o Douglas
• Shampoo ʻAʻole Sulfate
• Aila maka maka-hana-āpau
• Hoʻomaʻamaʻa lauoho
• Nānā no

"ʻAʻole hiki iaʻu ke loaʻa nā huahana i kōkua i koʻu ʻili koʻikoʻi a me ka lauoho mānoanoa a me ka lauoho," wahi a Erica Douglas, he mea hoʻomaʻamaʻa cosmetic, he mea hoʻokumu o mSeed, a me ka lolo ma hope o @sisterscientist ma Instagram. "Ua ʻike nui wau he ʻano ʻokoʻa koʻu ʻano a ʻaʻole i loaʻa nā ʻike like me kaʻu hui hoa i hoʻoikaika iaʻu iho."

Hoʻāʻo ʻo ia i nā huahana nani a lākou e hoʻohana nei i ko lākou lauoho a me ko lākou ʻili a ʻike ʻaʻole lākou i hana nona.

ʻO nā ʻokoʻa i hoʻokaʻawale iaʻu mai kekahi o kaʻu mau hoaaloha i hōʻike maoli ʻaʻole wau i nā hopena nani e like me kā lākou.

ʻO Erica Douglas, ka mea kemika cosmetic a me ka mea hoʻokumu o mSeed

A laila ua ʻike ʻo ia i ka honua o ka kemika cosmetic, a hāʻawi iā ia i ka mana e hana i kāna mau hoʻoponopono ponoʻī. "ʻO kēia i ka wā hou o ka hoʻolauleʻa ʻana i ka lauoho kūlohelohe a me ka hoʻopili ʻana i kou ʻoiaʻiʻo ponoʻī - a he mea kupanaha ka noho ʻana i mua a i ka hui pū ʻana o nā mea āpau," wehewehe ʻo ia. Akā ʻaʻole i maʻalahi: Ua hana ʻo Douglas no nā makahiki i ka noiʻi a me ka hoʻomohala ʻana no kahi brand uʻi, a ma hope ua loaʻa iā ia kāna M.B.A., no laila hiki iā ia ke hoʻomaka i ka mSeed, kahi hui hana e kōkua ana i nā hōʻailona e kūkulu a kūʻai aku i nā huahana nani.

Ma hope o nā makahiki ʻo ia wale nō ka wahine ʻeleʻele e hana pū ana me ka hapa nui o nā kāne keʻokeʻo, ua hana ʻo Douglas i mea nui e hoʻolimalima i nā wahine chemists. "ʻO ke kahua kemika cosmetic e hoʻomalu ʻia e nā kāne, akā ʻo 70 ka nui o nā huahana a mākou e hana ai no nā wahine," wahi āna. "ʻO kā mākou lab he 85 pakeneka wahine."

Nānā ʻo Douglas a me kāna hui i ka hana ʻana i nā huahana lauoho a me nā ʻili no kekahi o nā ʻano buziest: nani maʻemaʻe. Nā wehewehe ʻana o maʻemaʻe ʻokoʻa mai kahi brand a brand, akā hilinaʻi ʻo Douglas i nā mea pono palekana. "Hoʻohana wau i nā mea kūlohelohe i hiki a hiki i ka wā ʻaʻole kahi kūlohelohe i koe," i ʻōlelo ʻo ia. "ʻO nā mea ʻē aʻe a mākou e hoʻohana ai he mōʻaukala i ka palekana."

Hoʻoikaika pū ʻo ia i ka mea nui o ka hana ʻana i nā huahana no ka lehulehu lehulehu. "Haʻi wau i kaʻu mau mea kūʻai aku pono ʻoe e ʻike i ka honua ma o nā maka o nā poʻe ʻē aʻe," wahi āna. "Hoʻomaopopo ka poʻe kūleʻa kūleʻa ʻaʻole i hele mai kā lākou mea kūʻai mai kahi demographic a i ʻole hoʻonohonoho o nā ʻike."

Hoʻohana pū ʻo Douglas i kāna kahua Instagram e hiki aku i kahi lehulehu. "Makemake wau e hōʻike i nā wahine ʻōpio a me nā poʻe liʻiliʻi i ke kahua o ka ʻepekema ma o ka nani, no laila hiki iā lākou ke ʻike i nā ala kūpono o ka ʻepekema i ke ʻano o ko lākou nohona o kēlā me kēia lā - puni lākou iā lākou, ʻaʻole wale no ke kauka a kauka niho paha," ʻo ia wahi a.

Makemake ʻo ia e haki i ka stereotype o ke ʻano o ka ʻepekema, e launa pū me nā mea kūʻai aku, a aʻo iā lākou pehea e hana ai i nā koho e pili ana i nā huahana a lākou e hoʻohana nei. "Kōkua wau iā lākou e nānā i nā mea pono a me nā huahana kūpono." ʻO kāna motto? "Hoʻokaʻawale wau i ka ʻoiaʻiʻo mai ka ʻāhewa."

Eia kekahi o nā huahana i loaʻa iā ia ka hōʻailona pro o ka ʻae.

ʻO nā koho nani maʻemaʻe kiʻekiʻe o Douglas

Shampoo ʻAʻole Sulfate

ʻO Alodia Hair Care Nourish a me Hydrate Conditioning Shampoo $ 7.00 kūʻai aku ia Alodia Hair Care

"Aloha au ʻaʻole ia e ʻokiʻoki i ka lauoho o ka hydration. ʻO Alodia Hair Care Nourish & Hydrate Conditioning Shampoo (Kūʻai Mai, $ 7, alodiahaircare.com) ʻaʻahu i kēlā me kēia mea e hoʻonui ai i ka wai o ka wai akā holoi maʻalahi." (Pili: ʻO ka shampoo sulphate-manuahi maikaʻi loa, e like me ka poʻe loea)

Aila maka maka-hana-āpau

ʻO ka nani na Africa Miranda Facial Elixir $33.00 ($98.00) kūʻai aku iā Beauty by Africa

"ʻO Beauty by Africa Miranda Facial Elixir (Buy It, $98, beautybyafricamiranda.com) ua hoʻopiha ʻia me nā antioxidants e like me ka huaora E a me ka aila maracuja - e hakakā ai i nā radical manuahi - a me ka aila hip rose, e hoʻomālamalama ana i ka ʻili me ka hoʻemi ʻana i ka mumū."

Hoʻomaʻamaʻa lauoho

ʻO Adwoa Beauty Baomin Protect + Shine Oil Blend $20.00 kūʻai iā Sephora

"E hoʻohana i ka Adwoa Beauty Baomin Protect + Shine Oil Blend (Buy It, $20, sephora.com) ma ke ʻano he hana hope loa i kāu ʻano hana e hoʻopaʻa ai i ka makū i ka lauoho a pale i ka frizz. ulu ana. "

Hōʻailona ʻAno Magazine, Kepakemapa 2020 hoʻopuka

Nānā no

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