Hoʻopau anei ʻo Emojis i nā kaikamahine i nā Stereotypes?
Anter
E makemake iā ia ʻaʻole paha, ua lilo emojis i ala nui e kamaʻilio ai-a ʻaʻole wale no nā ʻōpio. (ʻO ka huaʻōlelo kaulana loa o 2014, ʻo ia ka emoji puʻuwai. ʻAʻole ia he huaʻōlelo!) Ua hele mai kā mākou neʻe ʻana i ke kamaʻilio ʻana me nā kiʻi me nā mea hoʻokipa hoʻokipa, me ka hoʻohui ʻana i nā lāhui hou a me nā meaʻai hou (hello, taco). Akā i ka wā e hōʻike ai i nā wahine e hana haʻuki a i ʻole i nā hana, ʻaʻohe o nā koho-ke ʻole ʻoe e helu i kahi heʻenalu kāne me nā laka lauoho lōʻihi. ʻAʻole e haʻi ʻia, ʻo nā mea e ola nei he stereotypical nani: Loaʻa iā mākou nā kamāliʻiwahine a me nā kaikamahine e hoʻomaʻamaʻa i ko lākou kui a ʻokiʻoki paha i ko lākou lauoho.
ʻAe, ʻo ka wikiō hou loa #LikeAGirl - ʻāpana o ka huakaʻi holoʻokoʻa o ka brand e hoʻoulu i ka hilinaʻi i nā kaikamahine i ko lākou komo ʻana i ka wā ʻōpio-e hoʻopuka i kēia pilikia. Hoʻohui mau ʻia me ka mea paʻi kiʻi palapala ʻo Lucy Walker e "hoʻā i kahi kamaʻilio e pili ana i ka hōʻike ʻana o nā emojis i nā kaikamahine a hōʻike iā lākou e hiki iā lākou ke hana i nā mea hou aʻe ma mua o ke kau ʻana i kahi tiara a i ʻole hulahula i ka lole ʻulaʻula," i wehewehe ai ka hōʻike nūpepa. Wahi a Walker, nāna i aʻo pū i nā socioliguistics, ʻo nā koho ʻōlelo ʻino maikaʻi ʻole ka hopena i nā kaikamahine. Ke hōʻike nei kēia wikiō pehea "ʻo nā koho i loaʻa iā lākou e hoʻoikaika ikaika i nā stereotypes a me nā palena a lākou e kū nei i kēlā me kēia lā," wahi āna. (Ma kahi leka ʻē aʻe, pono ʻo Facebook e pāpā i ka "Feo Fat" Emoji?)
I loko o ka pāheona, nīnau ʻia nā kaikamahine maoli inā manaʻo lākou i kū pololei ʻia e ka ʻāina emoji o kēia manawa (alert spoiler: ʻaʻole!) A me nā emojis a lākou e makemake ai e hoʻohui i ka hui. Ua hōʻike lākou i ka makemake e ʻike i nā kaikamahine e pāʻani pōpeku ʻana, e hāpai ana i nā kaupaona, e hakakā, a me nā paikikala. A, ʻaʻole he mea kupanaha, makemake lākou e ʻike i nā ʻoihana wahine i hōʻike ʻia i ka honua emoji ma ke ʻano he mākaʻi, loio, mākaʻikaʻi, a me nā mea hoʻokani pila. (ʻO Runner a me Olympian Molly Huddle ma luna pū kekahi-ua hāʻawi ka Olympian i kahi manaʻo no ka wahine holo wahine emoji i ka hāʻule.)
No ka hoʻihoʻi ʻana i ke wikiō, ua hoʻokuʻu mau ʻia nā ʻikepili noiʻi hou e hōʻike ana i kēia mau stats: 75 ka nui o nā kaikamahine 16 a 24 mau makahiki makemake e ʻike i nā emojis wahine i hōʻike ʻia i ka holomua; 54 pākēneka o nā kaikamahine 18 a 24 mau makahiki i manaʻoʻiʻo he stereotypical nā emojis wahine o kēia manawa; Manaʻo ka 76 pakeneka ʻaʻole pono e hōʻike wale ʻia lākou e hana i nā hana wahine e like me ka ʻoki ʻana i ko lākou lauoho a i ʻole ka manicure; a ʻo 67 pakeneka o nā kaikamahine e ʻae i ka emojis wahine i loaʻa i ka palena o nā kaikamahine i ka mea hiki iā lākou ke hana.
No ka manaʻolana e wāwahi i kēia pōʻai, paipai mau i nā kaikamahine e kaʻana like i nā emojis wahine a lākou e makemake ai e hoʻohui ʻia me ka hoʻohana ʻana i ka #LikeAGirl. (Hāʻalo nā manamana lima no ke kaikamahine yogi!) Me kekahi laki, e hoʻomaka mākou e ʻike hou aku i kēia mau emojis kaikamahine lōʻihi e hoʻopau i kēia sexism maʻalahi i kāna mau ala. A ʻae, i luna i kā mākou pāʻani emoji ʻoiai mākou ma ia.