No ke aha e uku ai ʻo Lululemon i 1,000 pākēneka hou aku ma ke kūʻai hou ʻana

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E uku anei ʻoe i $800 no nā pōkole holo? Pehea e pili ana i $ 250 no kahi lei haʻuki? A he aha inā inā ʻo ia mau kumukūʻai no nā mea hiki iā ʻoe ke kiʻi ma kou hale kūʻai kūloko, ʻaʻole hoʻokahi o ke ʻano, ka lole haʻuki? Ke huli aʻe nei, ke uku nei kekahi mau mea pā o Lululemon i kēlā mea nui a hou aku i nā mea kūʻai aku hou aku ma o nā pūʻulu Facebook, eBay, a me nā pūnaewele e like me Tradesy, kahi e piʻi ai nā markups kumukūʻai a hiki i ka 1000 pākēneka o ke kumukūʻai kūʻai - inā ʻaʻole ʻoe e nānā i kahi Lululemon i hala koke aku nei, ua lilo ia i pali no ka wahine āpau. kālā e hoʻomaka me. (Kekahi mau lole hoʻoikaika kino a me nā pono pono maoli he ke kumu kūʻai waiwai - pili wale ia i ka mea āu e kūʻai nei. E nānā iā Save vs. Splurge: Nā lole a me nā lako hana.)

Hoʻopaʻa ʻia hōʻike i nā haneli haneli o ka poʻe i kēia hui kūʻai hou Lululemon ma lalo o ka honua-ʻo ka "mākeke lua" o ka mea kūʻai aku Kanada. ʻOiai ʻaʻole i lohe ʻia ka poʻe pā pūnaewele e uku i nā hōʻailona pupule ma nā mea kūʻai i kūʻai ʻia a i ʻole nā ​​​​mea kūʻai hope ʻole, he hana ia āu e hui pū ai me nā hōʻailona nani e like me Chanel a i ʻole Louis Vuitton. "Loaʻa iā Lululemon kekahi o nā kumukūʻai kūʻai kiʻekiʻe loa ma kā mākou pūnaewele a ua kūlike kēlā ʻikepili," i ʻōlelo ai ʻo CEO Tracy DiNunzio. Hoʻopaʻa ʻia. "E ʻike mākou i kekahi manawa i ka hoihoi like me nā brand waena waena, akā ʻaʻole lohe ʻia kēia ʻano koi no ka haʻuki."

No laila, no ke aha i hana ai kahi mea hana lole e like me Lululemon i kahi mea wela ma ka mākeke kūʻai kūʻai pūnaewele, ma laila me nā mea hoʻolālā nani? Ma hope o nā mea a pau, hiki i kekahi ke kūʻai aku ma kekahi o nā wahi brick-and-mortar o Lululemon-sans papa inoa kali a me nā mea kūʻai snooty. ʻO kekahi o nā peʻa nui loa o ka inoa e hōʻike i nā kulekele ponoʻī o ka hui ma ke ʻano he kumu nui no ka ulu ʻana o Lululemon i ka mākeke kūʻai hou. Mālama ʻo Lululemon i ka liʻiliʻi o ke kūʻai aku ma ke kumu, e hoʻokuʻu ana i nā mea i kaupalena ʻia a ʻaʻole hoʻi e hoʻihoʻi hou, e waiho ana i nā mea haipule i nā mea kūʻai aku e huli ma ka pūnaewele no nā waiwai i kūʻai ʻia aku. (E ʻike i nā hui ʻālapa hou 5 Blending Fitness a me Fashion.)

Me ka lilo ʻana o ka haʻuki i mea kaulana loa me ka hōʻailona ʻole o ka lohi ʻana, ʻaʻole hiki iā mākou ke ʻōlelo i ke kumu hoʻohālike he ʻano hoʻolālā maikaʻi ʻole no Lululemon-ʻaʻole mākou i kūʻai piha ʻia ma kēlā mau pōkole $800.

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