Ua hoʻokuʻu wale ʻo Reebok i nā kāmaʻa kāmaʻa Super Sustainable hou i hana ʻia mai ka Corn

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Inā ʻaʻole ʻoe i ʻike, ʻo ka "mea kanu" ma ke ʻano he ʻeleʻele hou ~ i ka wā e pili ana i nā meaʻai olakino, papaʻai, a me nā huahana mālama pilikino. Ke piʻi aʻe nei ka hoihoi i ka veganism (e nīnau wale iā Google Trends), a ʻoi aku ka nui o ka poʻe non-vegan e makemake nui i ka noho ʻana i nā ʻano mea kanu. (E aloha i ka flexitaryism.) ʻO ka ʻoiaʻiʻo, ʻoi aku ka nui o ka mākeke meaʻai a me nā mea inu i $ 4.9 biliona ma ka US, me nā kūʻai aku e ulu ana ma mua o 3.5 pākēneka mai ka makahiki i hala, e like me Nūhou Pāʻoihana Meaʻai, nāna i hōʻike pū aku i ka nui o nā huahana i hoʻokumu ʻia me ka huaʻōlelo "mea kanu" i hōʻea i 320 i ka 2016, i hoʻohālikelike ʻia me 220 i ka 2015 a me 196 i ka makahiki 2014. (ʻOiai ʻo Baileys i hoʻolauna i ka vegan booze, ʻolua.)

Akā ʻaʻole ka ʻai wale nō kahi e piʻi ai nā huahana mea kanu. ʻO Reebok ka mea paionia i ke ʻano o nā kāmaʻa mea kanu-a hoʻokuʻu wale i kā lākou huahana mua, ka NPC UK Cotton + Corn sneaker. Hana ʻia ka ʻāpana luna mai ka pulupulu 100-pakeneka, ua hana ʻia ka poho o ka palu TPU i loaʻa mai i ke kō, a ua hana ʻia ka insole mai ka aila pīni castor. Hele mai ka sneaker i loko o ka pahu hana hou, a ʻaʻole kala ʻia nā mea a pau. ʻO ka hopena: Ka 75-pākēneka ʻoi loa o ka USDA i hōʻoia ʻia i ka kāmaʻa bio-based (a ʻoluʻolu hoʻi lākou).

Ma 2017, Reebok's Future Team (ka hui e hoʻomohala nei i ka Cotton + Corn initiiti) hoʻolaha e hana ana lākou i ka hana ʻana i ka kāmaʻa compostable mua loa. ʻOiai ʻaʻole lākou i hiki i laila, ʻo kēia sneaker bio-based kahi pae i ke ala kūpono. (ʻAʻohe pun i manaʻo ʻia.) ʻO ka hopena, ʻo kā lākou pahuhopu ka hana ʻana i kahi kāmaʻa holoʻokoʻa i hoʻokumu ʻia i nā kāmaʻa i hiki iā ʻoe ke compost ma hope o kāu pau ʻana me lākou. A laila hoʻolālā lākou e hoʻohana i kēlā compost ma ke ʻano he ʻāpana o ka lepo i hoʻohana ʻia e ulu i nā mea hou no nā kāmaʻa.

"Hana ʻia ka hapanui o nā kāmaʻa haʻuki i ka hoʻohana ʻana i ka ʻaila aila e hana i nā ʻōpala synthetic a me nā ʻōpala pahū," wahi a Bill McInnis, ke poʻo o Reebok Future. "Me 20 biliona mau kāmaʻa i hana ʻia i kēlā me kēia makahiki, ʻaʻole kēia kahi ala hoʻomau i ka hana ʻana i nā kāmaʻa. Ma Reebok, ua manaʻo mākou," he aha inā mākou e hoʻomaka me nā mea ulu e ulu ana, a hoʻohana i nā mea kanu ma mua o nā mea i hoʻokumu ʻia me ka aila? ' Ma ka hoʻohana ʻana i nā kumuwaiwai hoʻomau e like me kā mākou kumu, a laila ma o ka hoʻāʻo ʻana a me ka hoʻomohala ʻana, ua hiki iā mākou ke hana i kahi sneaker kumu lāʻau e hana a like me nā kāmaʻa ʻē aʻe. "

"Ke nānā nei mākou i ka hana ʻana i nā kāmaʻa mai nā mea e ulu ana, i hana ʻia mai nā mea bio-compost, i hana ʻia mai nā mea i hiki ke hoʻopihapiha," i ʻōlelo ʻo ia. (ICYMI, ʻo nā hui kāmaʻa hoʻi e hoʻokūkū nei i ka mākeke me nā kāmaʻa lole huluhulu hoʻoluʻolu.)

Ke noʻonoʻo nei i ka hoʻohana ʻia ʻana o ka palaoa e hana i kēlā cushy, springy one āu e aloha ai i kāu sneak hoʻoikaika kino. Mahalo wale i ka ʻepekema. Ua hui pū ʻo Reebok me DuPont Tate & Lyle Bio Products (he mea hana i nā hopena bio-based kiʻekiʻe) no ka hoʻohana ʻana iā Susterra propanediol, kahi huahana maʻemaʻe, petroleum-free, nontoxic, 100% USDA-certified bio-based product i loaʻa mai ka kulina.

Hiki iā 'oe ke snag i kekahi mau kāmaʻa unisex i kēia manawa ma Reebok.com no $ 95. (ʻOiai ʻoe i laila, e hoʻopaʻa i kēia mau lole hoʻoikaika kino no ka lole maikaʻi loa.)

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