Hāʻawi ʻia ʻo Columbia Sportswear i ka hana ʻoi loa

Anter

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Ke noʻonoʻo wau i kaʻu hana moemoeā, aia kekahi mau mea ma ka papa inoa pono-pono: Ka hiki ke kākau, ka manawa e hoʻāʻo ai i nā ʻano huakaʻi kūpono, a me ka manawa kūpono e huakaʻi ai. No laila i koʻu lohe ʻana e ʻimi ana ʻo Columbia Sportswear i kahi Luna Hoʻokele hou o Toughness-a ke wehe nei lākou i ke kaʻina noi noi nā mea a pau-ʻAe, hiki iā ʻoe ke koho i kāu toned tushy aʻu i manaʻo ai e noi.

Akā, no ka mea, ʻaʻole wau he mea ʻona, manaʻo wau e hāʻawi pū aku au i nā deets me ʻoe. ʻEā, ʻaʻole ʻeha kekahi hoʻokūkū liʻiliʻi.

Eia ka schtick: Ke ʻimi nei ʻo Columbia i ʻelua mau mea aloha waho i kūpono no ... kahi kūlana hana kūikawā i piha me ka huakaʻi ʻana i ka honua e beta i nā mea pono kiʻekiʻe loa a me ka hoʻomalu ʻana i ka nohona o ka nohona kaiaulu. " I nā huaʻōlelo ʻē aʻe, ʻaʻole wale ʻoe e lele a puni ka honua i kā lākou dime-ʻaʻole e haʻi pū i nā mea e like me ka piʻi ʻana o ka glacier a me ka rafting-akā e uku ʻia ʻoe no ia mea (ma ka uku manawa piha me nā pono). ʻAʻole kikiki maikaʻi ʻole.

ʻAʻole kēia ka manawa mua a lākou i hoʻolimalima ai i Luna Hoʻokele o Toughness. I ka makahiki i hala, ua hui mākou me Lauren Steele lāua ʻo Zach Doleac, nāna i lanakila i nā tausani o nā moho no ka loaʻa ʻana o ka hana i makemake ʻia no ʻeono mahina. No laila ua hāʻawi lākou i nā mea hana hou loa mai ka brand a komo i nā kūlana koʻikoʻi. E hōʻoia i kā lākou siyl reel no ka hōʻoia.

Akā hoʻokahi mea a Columbia i ʻōlelo ai ua aʻo lākou mai ka ʻike: ʻEono mau mahina ʻaʻole lawa ka lōʻihi. No laila ke hoʻolōʻihi nei lākou i ka hana i ʻeiwa mau mahina. A i mea e loaʻa ai ke kuleana, pono ʻoe e hana ma o ka mea a lākou i kapa ai ʻo "The Toughest Interview (To Get To)" i mea e hōʻoia maoli ai ua mākaukau ʻoe no ia. ʻOiai ʻaʻole i loaʻa iā mākou nā kikoʻī kikoʻī e pili ana i ke ʻano o kēia kaʻina ninaninau, ua ʻōlelo lākou "e lawe ʻia nā mea noi mai ko lākou wahi hōʻoluʻolu a e hoʻāʻo ʻia ko lākou manaʻo paʻa, hoʻomanawanui, hoihoi, a me ko lākou akamai i kekahi o nā ʻāina paʻakikī. " No laila ke paipai nei wau e ʻaʻapo ʻole i kēlā combo penikala-pale-a-blazer.

Inā ua hōʻoia wau iā ʻoe e noi, ua wehe ʻia ke kau inoa no ka ninaninau mua ʻana o U.S., akā pono ʻoe e hele i Mount Hood Wilderness ma waho o Portland, OR. Inā ʻole, hiki i nā mea noi ke noi ma ka pūnaewele o ka hui, kahi e hōʻike ai lākou i ʻekolu mau wahi ninaninau hou i nā pule e hiki mai ana. A inā ʻaʻole ʻoe hoihoi, pono, ʻo ia kahi mea hoʻokūkū liʻiliʻi aʻu e hopohopo ai. Pāʻani ma!

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