No ke aha ʻoe e noʻonoʻo ai e pili ana i ka Greenwashing - a pehea e ʻike ai ia

Anter

• He aha ka Greenwashing, pololei?
• Ka Piʻi ʻana o Greenwashing
• Ka hopena o ka uluwehiwehi
• ʻO nā Hōʻulaʻula Nui o Greenwashing
• 1. Ua ʻōlelo ʻo ia he "100 pakeneka hoʻomau."
• 2. He pohihihi na koi.
• 3. ʻAʻohe palapala hōʻoia e kākoʻo i nā koi.
• 4. Hoʻolaha ka hui i kāna mau huahana ma ke ʻano he mea hiki ke hana hou ʻia a biodegradable paha.
• Pehea e lilo ai i mea kūʻai aku kuleana a hana i kahi loli
• Nānā no

Inā ʻoe e ʻūlū e kūʻai i kahi lole komo hou a i ʻole kahi huahana nani hou loa, hoʻomaka paha ʻoe i kāu ʻimi me kahi papa inoa o nā hiʻohiʻona pono e like ka lōʻihi me kahi āu e lawe ai i ka mea kūʻai aku i ka wā e ʻimi nei i kahi hale. ʻO nā leggings hoʻomaʻamaʻa ʻelua paha e pono ke hōʻoia i ka squat-proof, sweat-wicking, high-waisted, kuʻekuʻe wāwae, a i loko o ka waihona kālā. Pono paha kahi serum maka i nā mea i ʻae ʻia e ka dermatologist, nā ʻāpana hakakā i ka haki, nā ʻano moisturizing, a me ka nui o ka huakaʻi e kiʻi i kahi wahi i kāu hana maʻamau.

I kēia manawa, ʻoi aku ka nui o nā mea kūʻai aku "maikaʻi no ke kaiapuni" i kā lākou papa inoa o nā hiʻohiʻona koʻikoʻi. Ma kahi noiʻi ʻApelila i alakaʻi ʻia e LendingTree o ʻoi aku ma mua o 1,000 ʻAmelika, ʻo 55 ka nui o nā mea pane i ʻōlelo ua makemake lākou e uku hou aku no nā huahana pili kaiapuni, a ʻo 41 pākēneka o nā millennials i hōʻike i ka hāʻule ʻana o ke kālā ma nā huahana eco-friendly ma mua o ka wā ma mua. I ka manawa like, ke kaena nei ka nui o nā mea kūʻai aku i nā koi hoʻomau ma kā lākou mau pūʻolo; i ka makahiki 2018, nā huahana i kūʻai ʻia ma ke ʻano he "hoʻomau" i 16.6 pakeneka o ka mākeke, mai ka 14.3 pakeneka ma 2013, e like me ka noiʻi mai New York University's Stern's Center for Sustainable Business.

Akā kū'ē i kēlā ʻōlelo ʻōlelo kahiko, no kou ʻike ʻana, ʻaʻole ia he manaʻo pono ʻoe e manaʻoʻiʻo. I ka ulu ʻana o ka makemake o ka lehulehu i nā huahana eco-friendly, pēlā nō ka hana ʻana i ka ʻōmaʻomaʻo.

He aha ka Greenwashing, pololei?

ʻO ka ʻōlelo maʻalahi, ʻo ka ʻōmaʻomaʻo ka wā e hōʻike ai kahi ʻoihana iā ia iho, kahi maikaʻi, a i ʻole he lawelawe - ma kāna kūʻai ʻana, ʻōpala, a i ʻole ka ʻōlelo misionari - he ʻoi aku ka maikaʻi o ka hopena i ke kaiapuni ma mua o ka hana maoli, wahi a Ashlee Piper, kahi hoʻomau. akamai a me ka mea kākau o Hāʻawi i kahi Sh*t: Hana maikaʻi. E ola maikaʻi. Mālama i ka Honua. (Kūʻai, $ 15, amazon.com). "[Hana ʻia e] nā hui aila, nā huahana meaʻai, nā māka lole, nā huahana nani, nā mea hoʻohui," i ʻōlelo ʻo ia. "He mea hōʻino ia - aia ma nā wahi āpau."

ʻO ka hiʻohiʻona: ʻO ka loiloi 2009 o nā huahana 2,219 ma ʻAmelika ʻĀkau i hana i "nā koi ʻōmaʻomaʻo" - me ke olakino a me ka nani, ka home, a me nā huahana hoʻomaʻemaʻe - ʻike ʻia he 98 pakeneka ka hewa o ka ʻōmaʻomaʻo. Ua kapa ʻia nā niho niho he "kūlohelohe" a me ka "mea ola i hōʻoia ʻia" me ka ʻole o ka hōʻoia e hoʻihoʻi ʻia, ua kapa ʻia nā sponges he "aloha honua," a ʻōlelo ʻia nā lotions kino he "'maʻemaʻe maoli" - kahi huaʻōlelo a ka hapa nui o nā mea kūʻai aku ʻo ia hoʻi "palekana" a i ʻole "'ōmaʻomaʻo," ʻaʻole ia ka hihia mau, e like me ke aʻo ʻana.

Akā ʻo kēia mau ʻōlelo i nā mea nui āpau? Ma aneʻi, wāwahi nā poʻe loea i ka hopena o ka ʻōmaʻomaʻo i nā ʻoihana ʻelua a me nā mea kūʻai aku, a me nā mea e hana ai ke ʻike ʻoe.

Ka Piʻi ʻana o Greenwashing

Mahalo i ka pūnaewele, ka pāpili kaiaulu, a me ka kamaʻilio ʻōlelo a ka waha kahiko, ua hoʻonaʻauao ʻia nā mea kūʻai i nā makahiki i hala iho nei i ka pili o ka nohona a me ka pilikanaka pili i ka hana ʻana i nā mea kūʻai aku, wahi a Tara St. James, ka mea nāna i hoʻokumu. Re: Kumu (d), kahi papa kūkā kūkākūkā no ka hoʻolālā hoʻomau, ke kaulike hoʻolako, a me nā mea hana lole i loko o ka ʻoihana. ʻO kekahi o ia pilikia: I kēlā me kēia makahiki, ʻo ka ʻāpana lole, kahi e hōʻike ai ka hana lole i aneane ʻelua hapakolu, e hilinaʻi ana ma 98 miliona mau tona o nā kumuwaiwai hou ʻole - e like me ka aila, nā mea momona, a me nā kemikona - no ka hana. I ke kaʻina hana, hoʻokuʻu ʻia he 1.2 biliona mau kinoea hoʻomehana honua i ka lewa, ʻoi aku ma mua o nā mokulele holoʻokoʻa āpau a me nā moku moana i hui pū ʻia, e like me ka Ellen MacArthur Foundation, kahi manawaleʻa e kia ana i ka hōʻeleu ʻana i ka hoʻololi i kahi hoʻokele waiwai haʻahaʻa. (ʻO ia wale nō ke kumu e koʻikoʻi ai ke kūʻai ʻana i nā lole hana hoʻomau.)

Ua hoʻonui kēia wokeness hou i ka hoʻonui o ka noi no nā huahana i hana ʻia a me nā hiʻohiʻona ʻoihana, nā hui i manaʻo mua ʻia he manawa pōkole, ʻano niche, wehewehe ʻo ia. Akā, ua hewa kēlā mau wānana, wahi a St. James.

ʻO kēlā hui pū ʻana o ka makemake nui o nā mea kūʻai aku no nā huahana pili i ka kaiaola a me nā hōʻailona ponoʻī e lilo i mea hoʻomau - ʻo ia hoʻi ka hana ʻana a me ka hana ʻana i kahi ala e pau ʻole ai ka honua a me ka heluna kanaka o kāna mau kumuwaiwai - hana i ka mea a St. James i kapa ai he "kūpono loa. ʻino "no ka holoi ʻōmaʻomaʻo. "Makemake nā ʻoihana i kēia manawa e komo i ka bandwagon akā ʻaʻole maopopo lākou pehea, a ʻaʻole makemake lākou e hoʻolilo i ka manawa a me nā kumuwaiwai e hana i nā loli e pono ai," wahi āna. "No laila ua lawe lākou i kēia mau hana o ka kamaʻilio ʻana i nā mea a lākou e hana nei, ʻoiai ʻaʻole lākou e hana." ʻO kahi laʻana, hiki i kahi ʻoihana hana lole ke kapa aku i kona mau leggings "sustainable" ʻoiai he 5 mau pākēneka recycled polyester i hana ʻia a ua hana ʻia he mau mile he mau mile mai kahi e kūʻai aku ai, e hoʻonui ana i ka wāwae kalapona o ka lole i ʻoi aku. ʻ saylelo paha kahi inoa nani i kāna mau lipsticks a i ʻole nā ​​kalima o ke kino i hana ʻia me nā mea ʻokanika he "eco-friendly" ʻoiai i loko o lākou ka aila pāma - kahi e kōkua ai i ka nāhelehele ʻana, ka luku ʻana i ka nohona no nā mea ulu a aneane make, a me ka haumia ea.

I kekahi mau hihia, ʻo ka holoi ʻōmaʻomaʻo o kahi hui he mea ʻike a me ka manaʻo, akā ʻo ka hapa nui o ka manawa, manaʻo ʻo St. James ma muli o ka nele o ka hoʻonaʻauao a i ʻole ka hoʻolaha ʻole ʻana o ka ʻike hewa i loko o kahi hui. I ka ʻoihana ʻoihana, no ka mea laʻana, hana ʻokoʻa ka hoʻolālā, ka hana ʻana, a me nā keʻena kūʻai aku a me ke kūʻai aku ʻana. A hiki i kēia hoʻokaʻawale ke hana i kahi hanana i like ke ʻano me ka pāʻani haʻihaʻi o ke kelepona. "E hoʻoliʻiliʻi a kuhi hewa ʻia paha ka ʻike mai kahi hui a kahi hui aʻe, a i ka manawa e hele ai i ka mahele kūʻai, ʻaʻole kūlike ka manaʻo o waho i ka pehea i hoʻomaka ai, inā no ka keʻena hoʻomau a me ka ʻaoʻao hoʻolālā," wahi a St. James. "Ma ka hoʻololi ʻana i kēlā, ʻaʻole maopopo i ka ʻoihana kūʻai aku ka mea a lākou e kamaʻilio nei i waho, a i ʻole ke hoʻololi nei lākou i ka memo i mea ʻoi aku ka 'palatable' i ka mea a lākou e manaʻo ai e makemake ka mea kūʻai e lohe."

ʻO ka hoʻohui ʻana i ka pilikia ʻo ka ʻoiaʻiʻo ʻaʻole nui ka nānā ʻana. Hāʻawi nā alakaʻi ʻōmaʻomaʻo a ka Federal Trade Commission i kahi alakaʻi i ka mea e hiki ai i nā mea kūʻai ke pale aku i ka hana ʻana i nā koi kūlohelohe i "kūpono ʻole a hoʻopunipuni" ma lalo o ka Pauku 5 o ke kānāwai FTC; akā naʻe, ua hōʻano hou ʻia lākou i ka makahiki 2012 a ʻaʻole ʻōlelo i ka hoʻohana ʻana i nā huaʻōlelo "hoʻomau" a "kūlohelohe." Hiki i ka FTC ke waiho i ka hoʻopiʻi inā hana ka mea kūʻai aku i nā ʻōlelo hoʻopunipuni (e noʻonoʻo: e ʻōlelo ana ua hōʻoia ʻia kahi mea e kekahi ʻaoʻao inā ʻaʻole a kapa ʻia paha kahi huahana "ozone-friendly," e hōʻike pololei ʻole ana ua palekana ka huahana no ka lewa holoʻokoʻa). Akā ʻo 19 wale nō nā hoʻopiʻi i waiho ʻia mai ka makahiki 2015, me 11 wale nō i ka nani, olakino, a me nā ʻoihana hana.

Ka hopena o ka uluwehiwehi

ʻO ke kapa ʻana i kahi papa hana "kūmau" a i ʻole ke kau ʻana i nā huaʻōlelo "maoli āpau" ma ka ʻeke moisturizer maka me he NBD, akā pilikia ka holoi ʻōmaʻomaʻo no nā hui a me nā mea kūʻai aku. "Hoʻokumu ia i kahi ʻano o ka hilinaʻi ʻole ma waena o nā mea kūʻai aku a me nā lama, a no laila ke nānā pono ʻia nei nā māka e hana nei i ka mea a lākou e koi ai e hana nei i kēia manawa e like me ke ʻano o nā lama hana ʻole," wahi a St. James. "A laila ʻaʻole e hilinaʻi nā mea kūʻai aku i kekahi mea - nā koi o nā palapala hōʻoia, nā kuleana o ke kuleana kaulahao, nā kuleana o nā hana hoʻomau hoʻomau maoli - a no laila ʻoi aku ka paʻakikī o ka hiki ke hoʻololi i ka ʻoihana." (Pili: 11 Pono nā lole komo hana kūpono e haki i kahi hou i)

ʻAʻole e haʻi ʻia, kau ia i ke kaumaha ma luna o ka mea kūʻai aku e noiʻi i kahi hōʻailona e ʻike ai inā pono nā pōmaikaʻi o ke kaiapuni i kāna touting, wahi a Piper. "No ka poʻe makemake maoli e koho me kā mākou kālā, ʻo ia kekahi o nā mea nui e hiki ai iā mākou ke hana ma ke ʻano he kanaka, he mea paʻakikī ke hana i kēia mau koho maikaʻi," wahi āna. A ma ke kūʻai ʻole ʻana i nā huahana mai kahi hōʻailona i hewa i ka ʻōmaʻomaʻo, "hiki iā ʻoe ke hoʻomau iā lākou e hoʻomau i ka ʻōmaʻomaʻo a me ka lepo i nā wai o ka hoʻomau me kāu kākoʻo kālā," wahi a St. James. (ʻO kahi koho maikaʻi ʻē aʻe āu e hana ai me kāu dālā: hoʻopukapuka iā ia i nā ʻoihana ponoʻī.)

ʻO nā Hōʻulaʻula Nui o Greenwashing

Inā ʻoe e nānā nei i kahi huahana me kekahi mau ʻōlelo kuhi hewa, hiki iā ʻoe ke ʻōlelo maʻamau ua holoi ʻia inā ʻike ʻoe i kekahi o kēia mau hae ʻulaʻula. Hiki iā ʻoe ke nānā i ka Remake nonprofit a i ʻole ka app Good on You, ʻelua e helu ana i nā brand fashion e pili ana i ka hoʻomau o kā lākou mau hana.

A inā ʻaʻohe ʻoe maopopo a makemake wale paha i ka ʻike hou aku, mai makaʻu i ka nīnau ʻana a me ka ʻaʻa ʻana i nā ʻoihana e pili ana i kā lākou hana (ma o ka pāpili kaila, leka uila, a i ʻole leka uila) - inā paha e nīnau e pili ana i ka mea nāna i hana i kou haʻuki a ma hea a i ʻole ka ka huina maoli o ka plastic recycled e komo i loko o kāu ʻōmole holoi maka, wahi a St. James. "ʻAʻole ia e kuhikuhi ana i nā manamana lima a i ʻole ke waiho hewa ʻana, akā ke noi maoli nei no ka pono a me ka transparency mai nā mana a me ka mana i ka mea kūʻai aku e ʻike hou e pili ana i ka hana ʻana i nā mea a me kahi i hana ʻia ai," wehewehe ʻo ia.

1. Ua ʻōlelo ʻo ia he "100 pakeneka hoʻomau."

Ke hoʻohui ʻia kahi helu helu i ka huahana, ka lawelawe, a i ʻole ka hoʻopiʻi hoʻomau ʻana o ka ʻoihana, loaʻa kahi manawa kūpono e hoʻomaʻemaʻe ʻia ana, wahi a St. James. "ʻAʻohe pākēneka e pili ana i ka hoʻomau ʻana no ka mea ʻaʻole he pālākiō ka hoʻomau - he huaʻōlelo umbrella ia no nā ʻano hoʻolālā like ʻole," wehewehe ʻo ia. E hoʻomanaʻo, pili ka hoʻomau i nā pilikia e pili ana i ka pono o ka nohona, ka hana, ka hoʻohui ʻana, ka ʻōpala a me ka ʻai, a ke kaiapuni, hiki ʻole ke helu, wahi a ia.

2. He pohihihi na koi.

ʻO nā ʻōlelo huna e like me "i hana ʻia mai nā mea hoʻomau" a i ʻole "i hana ʻia mai nā mea i hana hou ʻia" i pai ʻia me ka wiwo ʻole ma luna o nā hōʻailona koʻi lole (ʻo ka ʻili a i ʻole ka pepa pepa āu e wehe ai i nā lole ma hope o kou kūʻai ʻana) he kumu no ka makaʻala, wahi a St. James. "ʻOi aku inā e nānā ana ʻoe i nā lole ʻeleu, he mea nui ia ʻaʻole e nānā wale i ka mea a ka tag hang e ʻōlelo ai no ka mea e ʻōlelo wale ʻia 'i hana ʻia mai nā ʻōmole palika i hana hou ʻia,' a maikaʻi paha kēlā," i ʻōlelo ʻo ia. "Akā ke nānā ʻoe i ka lepili mālama, e ʻōlelo paha ia he ʻelima pākēneka polyester recycled a me 95 pākēneka polyester. ʻAʻole ʻelima pākēneka he hopena maikaʻi."

Pēlā nō i nā huaʻōlelo ākea e like me "'ōmaʻomaʻo," "maʻemaʻe," "maʻemaʻe," "ʻoluʻolu," "ʻike," a me ka "organic," wahi a Piper. "Manaʻo wau ʻike ʻoe me nā huahana nani i kekahi mau ʻoihana [mākeke iā lākou iho ma ke ʻano he 'nani maʻemaʻe' - ʻo ia paha ka mea ʻoi aku ka liʻiliʻi o nā kemika e kau i kou kino, akā ʻaʻole ia he manaʻo he hana ʻino ka hana. -aloha, "wehewehe ʻo ia. (Pili: He aha ka ʻokoʻa ma waena o nā huahana nani a hoʻomaʻemaʻe kūlohelohe?)

3. ʻAʻohe palapala hōʻoia e kākoʻo i nā koi.

Inā ʻōlelo kekahi brand activewear, ua hana ʻia ko lākou ʻaʻahu mai ka 90% o ka pulupulu organik a i ʻole ke hōʻike ʻana o kahi brand nani iā ​​ia iho he 100% carbon neutral me ka hāʻawi ʻole ʻana i nā mea hōʻike e kākoʻo ai, e lawe i kēlā mau koi me ka paʻakai. ʻO kāu koho maikaʻi loa e hōʻoia i ka ʻoiaʻiʻo o kēia mau ʻano ʻōlelo, ʻo ia ka ʻimi ʻana i nā palapala hōʻoia ʻekolu ʻaoʻao, wahi a St. James.

No nā lole i hana ʻia mai ka pulupulu kūlohelohe a me nā mea ʻē aʻe, paipai ʻo St. James e ʻimi i kahi Global Organic Textile Standard Certification. Hoʻomaopopo kēia palapala hōʻoia i ka hana ʻana o nā textiles me ka liʻiliʻi he 70 pakeneka i hōʻoia ʻia i nā fiber organik a ua hoʻokō ʻia kekahi mau kūlana kaiapuni a me ka hana i ka wā o ka hana ʻana a me ka hana ʻana. No nā lole i loaʻa nā mea hana hou, ʻōlelo ʻo Piper e ʻimi i kahi palapala hōʻoia Ecological and Recycled Textile Standard mai Ecocert, kahi hui e hōʻoia i ka pākēneka pololei o nā mea hana hou i loko o kahi lole a kahi i loaʻa mai ai, a me nā koi ʻē aʻe e hana ai ( e noʻonoʻo: ka pakeneka o ka mālama wai a i ʻole nā ​​mālama CO2).

ʻO nā palapala hōʻoia Fair Trade, e like me ka Fair Trade Certified designation mai Fair Trade USA, e hōʻoiaʻiʻo nō hoʻi i ka hana ʻia o kou lole i loko o nā hale hana e hoʻokō nei i ka mālama ʻana i nā kūlana hana i ʻike ʻia ma ka honua, e hāʻawi ana i nā pōmaikaʻi nui i nā limahana, e hoʻoikaika ana e pale a hoʻihoʻi i ke kaiapuni a hana mau i ka hana hoʻomaʻemaʻe (aka emi maikaʻi ʻole). No nā huahana nani, loaʻa iā Ecocert kahi palapala hōʻoia no nā mea hoʻonaninani kūlohelohe a i kapa ʻia ʻo COSMOS e hōʻoiaʻiʻo ana i ka hana ʻana a me ka hana ʻana i ke kaiapuni, ka hoʻohana pono ʻana i nā kumuwaiwai kūlohelohe, ka nele o nā mea petrochemical, a me nā mea hou aku.

ʻO FTR, ka hapa nui o nā mana e loaʻa kēia mau palapala hōʻoia kaiapuni e makemake e hōʻike iā ia, wahi a Piper. "E mālamalama loa lākou e pili ana i ia mea, keu hoʻi no ka mea hiki i nā palapala hōʻoia āpau ke pipiʻi loa e kiʻi a lawe i ka manawa he nui, no laila e loaʻa haʻaheo kēlā i kā lākou ukana," wehewehe ʻo ia. Eia nō naʻe, hiki i kēia mau palapala hōʻoia ke kumukūʻai a koi pinepine i ka manawa a me ka ikaika e noi ai, he mea paʻakikī paha i nā ʻoihana liʻiliʻi e helu iā lākou, wahi a Piper. ʻO ia ka manawa kūpono e hele aku i ka brand a nīnau e pili ana i kā lākou mau koi, nā mea waiwai, a me nā mea hana. "Inā ʻoe e nīnau i kahi nīnau e hoʻāʻo e ʻimi i kahi pane e pili ana i ka hoʻomau ʻana a ke hāʻawi nei lākou iā ʻoe i ka legalese ʻē aʻe ma ke ʻano he pane a manaʻo paha ʻaʻole lākou e pane i kāu nīnau, e neʻe wau i kahi ʻoihana ʻē aʻe."

4. Hoʻolaha ka hui i kāna mau huahana ma ke ʻano he mea hiki ke hana hou ʻia a biodegradable paha.

ʻOiai ʻaʻole ʻo St. James e hele a hiki i ka ʻōlelo ʻana i kahi huahana e kaena nei i kāna hana hou ʻana a i ʻole biodegradability ka hewa o ka holoi ʻōmaʻomaʻo, he mea ia e makaʻala ai ke kūʻai ʻana i kahi polyester activewear set a i ʻole ipu kīʻaha anti-ʻelemakule. "Hāʻawi ia i ka manaʻo ʻoi aku ke kuleana o kahi māka ma mua o ka mea," i wehewehe ai ʻo ia. "Ma ke kumumanaʻo, hiki ke hoʻohana hou ʻia ka mea i hoʻohana ʻia i loko o kēia ʻaʻahu, akā pehea e hana hou ai ka mea kūʻai aku? He aha nā ʻōnaehana i kau ʻia ma kou wahi?

ʻO ICYDK, ʻo ka hapalua wale nō o ʻAmelika ka loaʻa ʻana o ka hiki i ka curbside recycling a he 21 pakeneka wale nō i loaʻa i nā lawelawe hāʻule, e like me ka The Recycling Project. A ʻoiai ke loaʻa nā lawelawe hana hoʻopōʻaiapuni, hoʻohaumia pinepine ʻia nā mea hana hou me nā mea i hoʻohana ʻole ʻia (noʻonoʻo: nā ʻōpala ea a me nā ʻeke, nā mea ʻai) a me nā ipu ʻai haumia. I kēlā mau hihia, nā pūʻulu nui o nā mea (me nā mea i hiki hoʻopau hou ʻia a hoʻopau ʻia i ke ahi, hoʻouna ʻia i nā landfills, a holoi ʻia i ke kai, e like me ka Columbia Climate School. TL; DR: ʻO ka hoʻolei ʻana i kāu pahu wai wai ʻole i loko o ka pahu ʻōmaʻomaʻo ʻaʻole ia he manaʻo e wāwahi ʻia a hoʻololi ʻia i mea hou.

Pēlā nō, kahi huahana "compostable" a i ʻole "biodegradable" hiki ʻoi aku ka maikaʻi no ke kaiapuni ma lalo o nā kūlana kūpono, akā ʻaʻole hiki i ka hapa nui o ka poʻe ke komo i ka compost municipal, wahi a Piper. "E hele ana [ka huahana] i loko o ka ʻāina ʻāina, a ʻike ʻia nā ʻāina i ka pōloli i ka oxygen a me nā microbes a me ka lā, nā mea āpau e pono ai no kahi mea biodegradable e decompose," wehewehe ʻo ia. ʻAʻole e hōʻike ʻia, waiho ia i ke kuleana no ka hopena o ka hopena o ka huahana i ka mea kūʻai aku, nāna e noʻonoʻo pehea e hoʻolilo ai i kā lākou huahana ke hiki i ka hopena o kona ola, wahi a St. James. "ʻAʻole pono i ka mea kūʻai ke kuleana - manaʻo wau ʻo ia ka brand," wahi āna. (E nānā: Pehea e hana ai i kahi ʻōpala kompost)

Pehea e lilo ai i mea kūʻai aku kuleana a hana i kahi loli

Ma hope o kou ʻike ʻana i kekahi o kēlā mau hōʻailona haʻi moʻolelo e hoʻomoʻomaʻomaʻo ʻia kahi sete haʻuki a shampoo paha, ʻo ka hana kūpono e hana ai e hōʻalo i ke kūʻai ʻana i kēlā huahana a hoʻololi ka hui i kāna mau hana, wahi a St. James. "Manaʻo wau ʻo nā mea maikaʻi loa e hiki ai iā mākou ke hana i ka pōloli i kēlā mau huahana o kā mākou kālā," wahi a Piper. "Inā ke manaʻo nui nei ʻoe i ka activist-y a loaʻa iā ʻoe ka manawa a me ka bandwīwī, pono e kākau i kahi leka pōkole a i ʻole leka uila i ka luna hoʻomalu o ka ʻoihana a i ʻole kuleana kuleana pilikino ma LinkedIn." I loko o kēlā memo wikiwiki, e wehewehe he kānalua ʻoe i nā kuleana o ka brand a kāhea iā ia e hāʻawi i ka ʻike pololei, wahi a St. James.

Akā ʻo ke kūʻai ʻana i nā huahana eco-friendly maoli a me ka hōʻalo ʻana i nā dope ʻaʻole wale ia - a ʻoi paha ka ʻoi loa - neʻe hiki iā ʻoe ke hana e hōʻemi i kou wāwae. "ʻO ka mea kuleana nui e hiki i ka mea kūʻai ke hana, ma waho aʻe o ka kūʻai ʻole ʻana i kekahi mea, ʻo ia ka mālama pono ʻana iā ia, mālama i ka manawa lōʻihi, a e hōʻoia i ka hoʻolilo ʻia ʻana - ʻaʻole i hoʻolei ʻia a hoʻouna ʻia i nā ʻōpala," wahi a St. James.

A inā ʻoe i lalo a hiki iā ʻoe ke hana i kou pale lauoho mai ka ʻohi ʻana a i ʻole ka mālama ʻana i kāu lole hana, ʻoi aku ka maikaʻi, hoʻohui ʻo Piper. "ʻOiai he mea kupanaha ka makemake o ka poʻe e kūʻai aku me ka hoʻomau mau, ʻo ka mea maikaʻi loa e hiki iā mākou ke hana ʻo ke kūʻai aku i ka lua a ʻaʻole kūʻai wale i nā mea," wahi āna. "ʻAʻole pono ʻoe e hāʻule i loko o ka pahele o ke kūʻai ʻana i kou ala i ka hoʻomau no ka mea ʻaʻole ia ka hopena."

Nānā no