ʻO Olay's Super Bowl Ad Hōʻike i kahi Pūʻulu o nā Wahine Badass e makemake e #MakeSpaceForWomen In STEM

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I ka hiki ʻana mai i ka Super Bowl a me kāna mau hoʻolaha i manaʻo nui ʻia, makemake nā wahine i kahi anaina i poina pinepine ʻia. Ke hoʻāʻo nei ʻo Olay e hoʻololi i kēlā me kahi pāʻoihana ʻakaʻaka, akā hoʻoikaika ʻia e hoʻomanaʻo ana i nā poʻe ma nā wahi āpau e hoʻokaʻawale i nā wahine i nā kula kuʻuna kāne.

Starring comedian Lilly Singh, ka mea hana keaka Busy Philipps, retired NASA astronaut Nicole Stott, ka mea hana keaka Taraji P. Henson, a me Katie Couric mea kākau moʻolelo, Olay's Super Bowl LIV hoʻolaha hōʻike i kēia poʻe makaʻu ʻole o nā wahine e hele ana i ka huakaʻi i #MakeSpaceForWomen i loko, pono, space ( nā mea hou aʻe ma kā ʻOlay hashtag a me kāna hana e hele pū ana i kahi kekona). Hoʻoulu ʻia ka pāʻoihana e ka hele wāwae wahine mua loa i hana ʻia i ka makahiki i hala, e like me ka hoʻokuʻu ʻia e Olay.

"'Ua lawa anei ka hakahaka i ka hakahaka no nā wahine?' ʻO wai i kākau i kēlā? Ke nīnau nei paha ka poʻe i kēlā nīnau? " wahi a Couric i ka hanana wehe o ka hoʻolaha.

Minamina, kekahi poʻe he e nīnau mau ana i kēlā nīnau. "Ma ke ʻano he wahine ma STEM, ʻike wau i ke ʻano o ka lilo ʻana i hoʻokahi o nā wahine liʻiliʻi wale nō i loko o kahi lumi-a i ʻole ma kahi kikowaena kikowaena," i ʻōlelo ai ʻo Stott no Olay's Super Bowl ad i loko o kahi ʻōlelo. "He mea nui ia i nā mea āpau e ʻike i ka manaʻo ʻole o ka mokulele inā he keikikāne ʻoe a he kaikamahine paha."

Ke manaʻo nei ʻo Olay i ka hiki i kāna ʻoihana kālepa ke kōkua i ka pani ʻana i ka hakahaka o ke kāne ma nā wahi maʻa mau o ke kāne ma waena o ka papa, e like me nā kahua STEM e like me ka huakaʻi ākea, a me nā hana hoʻolei no nā hoʻolaha Super Bowl. ʻO ICYDK, ʻoiai kokoke i ka hapalua (45 pākēneka) o nā mea pā o ka NFL he wahine, ma kahi o ka hapahā (27 pākēneka) o nā hoʻolaha Super Bowl i hala i hōkū maoli i nā wahine, e like me ka hōʻike a Olay.

"ʻIke mākou he nui nā ʻoihana i hiki ʻole i ka male kāne parity, ʻo ia ke kumu e hoʻohana ai mākou i kā mākou Super Bowl ad e hōʻike i nā wahine makaʻu ʻole i hele i nā trailblazers i kā lākou ʻoihana ponoʻī ma ke ʻano he ala e hoʻoulu ai i ka poʻe ma nā wahi āpau e komo a kākoʻo i ka Operation # MakeSpaceForWomen, "i ʻōlelo ai ʻo Eric Rose, ka luna hoʻomalu no Olay. "Ke manaʻoʻiʻo nei ʻo Olay i ka wā e hoʻokaʻawale ai mākou i nā wahine, e hana mākou i wahi no nā mea āpau." (E pili pū ana: Busy Philipps He mau mea epic nani e ʻōlelo ai e pili ana i ka hoʻololi ʻana i ka honua)

Ma ke ʻano he ʻāpana o ko Olay's #MakeSpaceForWomen initiative (e ola ana i kēia manawa a hiki i Pepeluali 3), no kēlā me kēia tweet e haʻi ana i ka hashtag a me nā tag @OlaySkin, e hāʻawi ka brand nani i $1 (a hiki i $500,000) i ka ʻoihana ʻole, Girls Who Code . Kōkua ka hui i ka hāʻawi ʻana i nā wahine i ka ʻenehana, nā kumuwaiwai, a me nā mākau e pono ai e ʻoi aku ma mua o nā kahua STEM e like me ka ʻepekema kamepiula.

Ma mua o ka hoʻolaha ʻana i kāna hoʻolaha Super Bowl, ua hāʻawi mua ʻo Olay i $25,000 i nā Girls Who Code ma nā inoa o nā astronauts Christina Koch lāua ʻo Jessica Meir, ka mea i komo i ka lua o nā wahine āpau āpau i kahi mau pule i hala. (Pili: Ke hoʻopukapuka nei kēia wahine ʻoihana wahine i nā ʻoihana ʻē aʻe i alakaʻi ʻia e nā wahine)

"ʻO nā kaikamahine Who Code hauʻoli loa e hui pū me Olay no kēia ʻoihana Super Bowl a e hoʻolauleʻa ai i ka spacewalk wahine āpau o ka makahiki i hala," wahi a Reshma Saujani, ka mea hoʻokumu o Girls Who Code, i loko o kahi ʻōlelo. "ʻO kēia mea hoʻokani wahine like ʻole ka mea a mākou e makemake ai i kā mākou mau kaikamahine e noʻonoʻo ai i ka wā e noʻonoʻo ai lākou i nā ʻoihana ma ka ʻepekema kamepiula."

Nā Props iā Olay no ka hāʻawi ʻana i ka mana i nā wahine e hoʻokō i kā lākou mau moemoeā, akā no ka hoʻomanaʻo ʻana i ka poʻe ma nā wahi āpau e #MakeSpaceForWomen. E nānā i ka hoʻolaha piha o ka brand ma lalo nei:

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